Identity for the manufacturer of natural products "Yasnogorye"
The company positions its products as environmentally friendly, without additives and GMOs, hence the solution with a wood texture, a logo in the form of a seal hints at a quality mark, bright stamps on the farm production theme illustrate each product on the packaging and help you navigate the names. A minimum of flowers and simple stickers on bread reduces the cost of production as much as possible, making production more profitable.
Color in identity is one of the most powerful tools. It's good when the perception of the brand has its own color.
Warm greens and milky whites are great for a natural food company.
The «Я» sign from the logo can become an independent identity element and, in combination with phrases like "I drink ivanchai" on tea packaging or "I bring groceries" on a delivery vehicle, creating additional communication between the company and the consumer.