In the process of studying of the client's task, the type, volume and cost of work are determined, priorities are indicated. After a preliminary analysis and individual calculation, the client understands how much specific services and the whole range of works cost. The agency and the client share their vision of further cooperation, evaluate mutual resource costs and possible project risks. The result of the stage is a project brief, an agreement and an approved estimate.
The study of the brief, the accumulation of information, after which strategic conclusions and calculations are made. This is an important part of the process, helping not to scatter efforts, but to find the right vector for solving the project problem. Further, based on the chosen strategy, several variants of the creative concept are developed. This stage begins to be realized after receiving an advance payment of 50%.
Presentation of the developed strategy and creative concept options to the client. One of the concept variants with the greatest design potential is selected. A step-by-step plan for the implementation of the concept is drawn up, and the areas of responsibility of the agency and the client at each stage are determined.
Design and production of media based on the chosen concept. At this stage testing of the design takes place: the final check of how it adapts to different conditions and formats. The project regulations such as a guideline or a brand book are drawn up. Upon completion of the stage and receipt of full payment all working materials are transferred to the customer.
Development of media and guide
*The content of the project varies depending on the chosen service