Cider "Gennadich"
Co-authors: Kirill Kolchenko and Alexander Ogurechnikov
A task: Design packaging for a fictitious brand to participate in Fackstival.
Legend: On Friday evening, an unusual request came to a creative group of friends: a certain crocodile asked to develop a brand for his cider. The competitive advantage of the product was a unique recipe that the client received from his father, Gennady.
An author's drink must have an author's design, therefore, we even developed the fonts that formed the basis of the logo. Their Soviet style and naming "Gennadich" evoke nostalgia for the days of Prohibition, when the customer's father made his own cider machine.
The next step was the creation of illustrations, a wooden sign, coasters in the form of paws and a bar crocodile.
The result is a brand of friendly cider that allows different creatures to speak the same language. Even crocodile and elk.
"Gennadich" - from father to cider.